BBC Radio 1 - Life Hacks: Blog tasks

Analysis

1) The titles 'The Surgery' and 'Life Hacks' suggest that these programmes are made to make life's of the audiences easier in one way or another, providing tips and basic life skills-"inform" and "educate".

2) 

• The Surgery: talks about experiences that young people face - FOMO, quirkey, slang langauge. the presenters way of using language and tone appeals to young people. Social media use.
• Life Hacks: use of language and tone, subject issues etc.

3) Each presenter is from a different part of the UK and a different ethnic minority, so appeals to a wider range of audiences, also a link with personal relationships.

4) The BBC Life Hacks page seems to be aimed for students that are currently in education. The BBC is hoping that they successfully help to motivate and offer advice to young people who suffer from youth issues.

5) 

A: The topics discussed on the podcasts are about the struggles that most young people battle with on a daily basis and that's why it may appeal to a youth audience.

B: The BBC's remit is to "inform, educate and entertain." The podcasts are doing the informing and educating about pro blems younger can face.

Audience

1) The targeted audience for BBC Radio 1 is 15-29 years of age. 

2) The actual audience for BBC Radio 1 is 32 years of age.

3) 

• Diversion: The interview with Stormzy.
• Relationship: The celebrity content. 
• Personal identity: The debt podcast. The presenter has a Birmingham accent. People from Birmingham can relate. 
• Personal Relationship: attraction/relationship with presenters.

4) The particular podcast the reviewer listened to was about Stormzy. The reviewer enjoyed the podcast.

5)

• Radio 1 has lost 200,000 weekly listeners since May.
• Radio 1 usually has 9.2 million listeners a week but now it only has 9.1 listeners week which is the lowest they've ever recieved.

Industries

1) Life Hacks informs and educates young people about the problems they face day to day.

2)

• Its role is to inform, educate and entertain the public, and to support the creative economy across the UK. 
• The BBC must deliver the mission and public purposes set out in its new Royal Charter.
•  It is their job to scrutinise, measure and report on the BBC’s performance.

3) Require the BBC to reflect the full diversity of the UK population. We are requiring the BBC to put in place a new commissioning Code of Practice for Diversity, approved by us, by April 2018. This will ensure that on- and off-screen diversity considerations are embedded in the commissioning process. We will also ensure the BBC is publicly accountable for achieving its workforce diversity targets. It must now report in detail on its progress towards these targets each year.

4)

• A: People must know what is currently going on in the world at the moment.
• C: The BBC should be more distinctive. The more different it is from other channels, the more audiences they should win over.
• H: The BBC should reflect diversity that exists all over the UK becasue if it didn't, certain people would not be able to relate and therefore the BBC would get less viewers. 

5) The BBC plan to examine the on-screen diversity of the BBC’s programming, including in its popular peak time shows. 

Read this Guardian interview with BBC 1 Controller Ben Cooper.

6) Ben Cooper wants to bring "new audiences and new ways to the BBC."

Cooper wants to make BBC Radio 1 a multi-platform business that keeps pace, and maintains relevance.

7) You have a target age of 15 to 29, but nothing is measured for under-15s but everything is to death beyond the 29 target, which means, using averages, you are going to get skewed much older,” he says. “I think it is an old-fashioned metric for an old radio industry. You have the maths against you.”

The 46-year-old is armed with some statistics of his own to illustrate his point. Using figures based on those aged 10 and up, he reckons the most common age of a Radio 1 listener is 18. And for its YouTube channel it is 12- to 17-year-old females. “There is no holy grail of one single digital footprint figure in the industry unfortunately,” he says.

8) Cooper suggests that Radio 1 is distinctive from commercial radio because it doesn't have adverts which means they can play a wider amount of content. You can tune in whenever and won't be during an advert.

9) Radio 1 is increasingly focused on digital platforms because most young people use digital platforms such as Youtube and it gives the radio a chance to communicate with it's audience. 

10) The BBC should target young audiences because the it will increase their listeners, especially as the majority of young people listen to music. A bonus is that BBC Radio 1 do not have adverts. Commercial radio's are seen to be 'outdated' due to the rise of new and digital media such as podcasts and spotify, so they really need to maintain the younger audiences.